Anthropic and Hg Create an AI Implementation Company in Europe

Anthropic Expands Its Presence in Europe: New Consulting Company for AI Implementation

Artificial intelligence is becoming an integral part of business, and Anthropic, one of the leading AI developers, is taking a major step to support European companies in this transformation. Together with the British investment group Hg, Anthropic is launching a new consulting company that will help businesses integrate advanced AI solutions into their operations.

The new business is expected to begin operations by the end of 2026. The company’s main goal is to provide expert support to European businesses in implementing artificial intelligence, developing new products based on it, and optimizing existing workflows. This is a strategic move by Anthropic aimed at strengthening its position in the European market.

Structure and Goals of the New Consulting Company

The new structure emerging from the collaboration between Anthropic and Hg will bring in highly qualified AI consultants and engineers. These specialists will work directly with clients, helping them create innovative products and effectively integrate AI technologies into existing systems.

The company will have offices in key European hubs: London and Berlin. Its main clients will be companies developing enterprise software, as well as other businesses seeking to modernize their operations with AI. In addition, the new company’s services will be available to companies in Hg’s investment portfolio.

The project will be funded through Anthropic’s own investments, while Hg will raise capital from the funds it manages, including through the HgCapital Trust investment trust. The specific investment amounts and equity split between the partners have not yet been disclosed.

Growing Competition in the AI Consulting Market

For Anthropic, creating such an independent consulting company in Europe is its first project of this kind. The decision aligns with the company’s broader strategy, which recently launched a similar business in the US called Ode. The Ode project, which involves $1.5 billion in investment, is being carried out together with major investment firms such as Blackstone and Hellman & Friedman, with the participation of Goldman Sachs and Apollo Global.

OpenAI, Anthropic’s main competitor, has taken a similar path. In May 2026, OpenAI created a joint venture called OpenAI Deployment Company with the investment groups TPG, Advent, Bain Capital, and Brookfield, with the goal of helping businesses implement OpenAI products.

The entry of major AI developers into the consulting market points to the growing role of artificial intelligence in the corporate sector. This could intensify competition for traditional IT consultants such as Accenture and the Big Four accounting firms (Deloitte, EY, KPMG, PwC), which already provide services for implementing new technologies.

Against this backdrop, Anthropic also introduced Claude Duet, an innovative AI agent capable of independently tracking a user’s tasks, offering help, and taking actions in connected applications. Unlike standard chatbots, Claude Duet can proactively notify users about important events or detected issues without requiring separate requests for each action.